Sometimes Internet marketers get confused about how to use web design layout to enhance effective communication with their site visitors. Often we come across certain websites that use a very unfamiliar style of writing which is full of sales jargon and promotional stuff. Most of the times these type of sites are set up anonymously. A business site definitely looks forward to sell its products and services. But the site is not a promotional campaign but one need to give importance to its prospective target audience. You need to know what kind of information your visitors are looking for and from where they are coming from. You need to create an interest in your visitors so that they feel an urge to browse through your site and may convert to customers. If your visitors do not find your site to be user friendly or too complex then they would tend to move to another site. It is very important how you present your site before online visitors and how you provide information to them with he...