Post reach is the number of people who had any posts from your Page enter their screen.
Organic reach is the number of people who had an unpaid post from your Page enter their screen, and Paid reach is the number of people who had a paid post from your Page enter their screen.
If your post reaches someone through both paid and organic distribution, they're counted toward each. Keep in mind that the sum of organic and paid reach won't always equal post reach. For example, if one person sees your post through both organic and paid distribution, they'll be counted as 1 in organic reach, 1 in paid reach, and 1 in post reach.
Why has my Page's organic reach dropped?
Facebook has updated organic reach so that it's measured similarly to paid reach. The new definition counts organic reach when an unpaid post enters a person's screen. Previously, organic reach was counted when a person had an unpaid post placed into their News Feed, whether it entered the screen or not.
See Also:
This update doesn't change how your posts are delivered or who sees and engages with your post (through likes, comments and shares). While this update may result in lower organic reach for your Page, it also lets you more accurately compare paid and organic posts.
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