One of the reasons Facebook is such a great marketing tool for small businesses is that it lets the owner tell their story in a visual way. When it comes to setting up your Page, there are two key elements—your profile picture and your cover photo—to help you tell that story.
Profile picture: The perfect profile image will be one your customers already know and associate with your business—like your company logo. It’s not just a way to decorate your Page, it’s a way to get your business or organization noticed, by making it stand out in the news feeds of your fans and their friends.
Cover photo: The cover photo is the first thing people will see when they visit your Page and will have a big impact on the type of first impression you’re able to make. Its purpose is to help small businesses better tell their story in a more visual way—not to give them another place to sell their products. Don’t clutter your cover photo with too much text or promotional content; pick a photo that captures your business and the attention of prospective fans.
Note: The dimensions for the cover photo are 841×315 pixels. If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size and may not appear the way you intended.
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Profile picture: The perfect profile image will be one your customers already know and associate with your business—like your company logo. It’s not just a way to decorate your Page, it’s a way to get your business or organization noticed, by making it stand out in the news feeds of your fans and their friends.
Cover photo: The cover photo is the first thing people will see when they visit your Page and will have a big impact on the type of first impression you’re able to make. Its purpose is to help small businesses better tell their story in a more visual way—not to give them another place to sell their products. Don’t clutter your cover photo with too much text or promotional content; pick a photo that captures your business and the attention of prospective fans.
Note: The dimensions for the cover photo are 841×315 pixels. If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size and may not appear the way you intended.
See More
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