Weddings. Job promotions. News articles. Facebook thinks it knows what the best stories are to drop in your news feed. But some users might want to see things their own way.
As an alternative to its default filtering algorithm, Facebook provides a way to sort your friends' posts by chronology in its mobile apps. But some people say the process for doing so is not that awesome.
After a recent change to Facebook's app on iOS, a number of users say the company has essentially buried the sort-by-time feature. Taking to online discussion boards to complain, they also lament the fact that there is no way to set the mode as a default on mobile.
Facebook's algorithm sorts posts that appear in people's news feeds, using signals such as the number of likes the posts generate and who posted them. As a result, posts that generate a lot of activity can stay lodged toward the top of users' feeds, maybe even over the course of a day. Facebook calls this default setting "top stories."
For users opting for a chronological view of their posts, there is an easy way to change the setting on the desktop. But changing the setting on Android -- and now iOS -- requires a different process, one that some users don't like, or aren't even aware of.
"Please restore the 'most recent' news feed option back to its prominent location in the iOS version of the app," one person said in the discussion boards. "I have top stories show up that are days old because of whatever dumb logic Facebook employs."
Besides time, Facebook also provides some other personalized news feed options based around users' personal affiliations, jobs worked and schools attended. Users can add specific people to these lists if they want, which can be accessed from both mobile and the desktop.
Facebook is constantly tweaking its filtering algorithm. Late last year, as part of an effort to display more "high-quality" content, the company said it would be emphasizing news articles in the feed. But high quality to one person may be of a different quality to another.
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